Cultural studies explore our world in a manner that cuts across conventional disciplinary divisions. They combine arts, communication, religion, political ideologies, psychology, social structures, body studies and even managerial worldviews. All these shape the beliefs, values, behaviors and identities of individuals and groups. The studies are characterized by critical reflection and emphasize contemporary theorizing. Together with the theoretical studies, the program offers tools for active participation in the Israeli cultural sphere in two specializations: culture management and cultural writing and editing.
The Cultural Studies, Creativity and Production program at Sapir College is unique in its combination of cultural theories with the acquisition of professional skills for a career in the Israeli culture scene.

From the theoretical aspect, the program is designed to equip students with tools for critical reflection and investigation that will allow them to identify the social, ideological, esthetic and political forces operating in the sociocultural field and critically analyze their operational mechanisms. In the course of their studies, our students will learn to detect the tension between highbrow and popular culture and mainstream and marginalized cultures; become acquainted with diverse national cultures and subcultures; deal with gender, class and ethnic criticism that affect society and culture; gain skills in analyzing cultural expressions in various media such as fine art, literature, film, TV, music, and digital media; and be able to identify linkages between culture and personal and collective identities.
From the practical aspect, the students will be acquainted with the nature and structure of the Israeli cultural scene, with its institutes, entities and modes of operation, as well as acquire professional tools in cultural entrepreneurship, production, management and marketing; they will also learn how to create cultural content of their own through critical and creative writing. These practical skills will be gained through workshops and projects.

Maamul is an annual culture magazine written and produced by students from the Cultural Studies, Creativity and Production Department, in the Writing and Editing track. The students conduct interviews, write and edit the magazine, which includes a rich variety of prose texts, theoretical articles, essays, treatises and interviews.

Career Opportunities
The program includes two specialization tracks that train students for a future career:
Production & Institute Management. The students in this track acquire skills of initiating and managing projects, festivals and cultural institutions and practice marketing, budgeting and producing cultural events. The track’s practical workshops will give them a taste of hands-on work in film and theater institutes, music stages, museums, public culture committees, festivals, etc.
Writing and Editing. This track focuses on writing, editing and content production in publications and written and digital press. The students learn about the various types of media and their unique conventions, as well as take part in writing and publishing critiques, reviews, interviews, magazine articles, prose and poetry texts in various platforms. Finally, they acquire relevant PR tools.
The department’s alumni club accompanies graduates after completing their studies and helps them start their career. Many of our graduates have found jobs in media organizations and management roles in cultural institutes and are employed as cultural entrepreneurs, artistic content directors, cultural marketers and project producers and directors.

Sapir College Young Writer Award
In 2012, the Department of Cultural Studies, Creativity and Production at the Sapir Academic College announced an award-winning competition for young writers, designed to promote writing by youngsters under the age of 30. The 10,000 NIS award has since been given annually for outstanding short prose texts of up to 2,500 words. The award embodies the vision of the college and department of ensuring equal opportunities in knowledge acquisition, creativity and self-expression. The works are read anonymously by a panel of five distinguished judges from the academic and literary worlds. Recent winners include Roni Mazal’s Three Introductions and Dael Rodrigues Garcia’s Crushed Olives.