International and Intercultural Marketing: Branding, Innovation & AI

8 Sapir College Department of Communication students, recently returned from an inspiring learning experience in Stuttgart, Germany, in partnership with Hochschule der Medien (HdM) - Stuttgart Media University and supported by the Baden-Württemberg State Parliament Scholarship.

Led by Dr. Yuval Gozansky and Mr. Roi Ben Ami, the program focused on AI-driven marketing, digital storytelling, and intercultural communication, combining hands-on workshops, expert lectures, and visits to global hubs like Mercedes-Benz, Arena2036, and the IPAI Foundation.
Students collaborated with HdM peers to create innovative projects, including:

  • AI-powered personalized LEGO kits
  • Integrating Waze into Mercedes vehicles
  • A youth travel app with authentic local experiences
  • A sign language learning app using phone cameras

This experience gave Sapir students practical tools, cross-cultural teamwork skills, and exposure to global marketing and innovation trends.

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