In a viral video from last year, Ukrainian President Zelensky called upon his troops to lay down their arms and surrender. The clip might have changed history, but it was quickly exposed as an AI-generated fake. As was an image of former President Trump scuffling with police, and a litany of other false content involving celebrities. For better or for worse, artificial intelligence is here to stay.

At Sapir, we know that tomorrow’s leaders must learn to use this technology for good while defending against those who would exploit it with malevolent intent. Now, first-year Communications students at Sapir will take a mandatory course in digital literacy and AI to prepare them for the brave new world unfolding before our eyes.

Liron Drezner, an expert in communication and marketing, will train them to use advanced AI tools, while sociologist Dr. Omer Keinan will lecture on critical thinking and the ethical aspects of artificial intelligence, fostering responsible and active digital citizenship. It’s another example of how Sapir combines cutting-edge theoretical and practical instruction to prepare Israeli society for the challenges ahead.

More News

משלחת חוקרים מהמחלקה לכלכלה בכנס אקדמי באוניברסיטה הפדרלית של מדינת סיארה בברזיל
A group of researchers from the Department of Economics at Sapir College, led by Prof.
זוכה הסרט הקצר בפסטיבל סן פרנסיסקו היהודי
Rotem Elkayam’s new film may take Sapir to Hollywood. Her poignant documentary follows Lahcen, the Muslim gravedigger in charge of the Jewish cemetery in Marrakesh. Until the day he dies, Lahcen will continue to open this mausoleum of memory to Jews from around the world. "People Asleep and the Water as Well" has now won the Oscar-qualifying prize for best short documentary at the San Fransico Jewish Film Festival, short-listing it for the Academy Awards.