In a viral video from last year, Ukrainian President Zelensky called upon his troops to lay down their arms and surrender. The clip might have changed history, but it was quickly exposed as an AI-generated fake. As was an image of former President Trump scuffling with police, and a litany of other false content involving celebrities. For better or for worse, artificial intelligence is here to stay.

At Sapir, we know that tomorrow’s leaders must learn to use this technology for good while defending against those who would exploit it with malevolent intent. Now, first-year Communications students at Sapir will take a mandatory course in digital literacy and AI to prepare them for the brave new world unfolding before our eyes.

Liron Drezner, an expert in communication and marketing, will train them to use advanced AI tools, while sociologist Dr. Omer Keinan will lecture on critical thinking and the ethical aspects of artificial intelligence, fostering responsible and active digital citizenship. It’s another example of how Sapir combines cutting-edge theoretical and practical instruction to prepare Israeli society for the challenges ahead.

More News

קורס של אסתר חיות
Sapir Law School is proud to announce that the Honorable President (retired) Justice Esther Hayut will teach a unique workshop on "Law and the Holocaust" in the summer semester (2026) at Sapir Law School. Honorable President Hayut began her judicial career in 1990 as a Magistrate's Court judge in Tel Aviv. In 1997, she was appointed to the District Court, and in 2004, she was appointed to the Supreme Court. Judge Hayut served as chairwoman of the Central Elections Committee and chairwoman of the Judges' Ethics Committee.
Read more
ביקור הנהלת קרן גרמניה-ישראל GIF
Recently, we had the honor of hosting at the College the leadership of the German-Israeli Foundation for Scientific Research and Development (GIF), one of the most important and prominent foundations working to strengthen academic and scientific ties between Germany and Israel. The special visit of Verena Shifferman, CEO of the GIF, and Mirit Liran, Director of Research, was dedicated to the Western Negev region and to the College in particular, and concluded successfully. As part of the visit, a moving tour was held at the “Ketav VaShem” memorial site near Kibbutz Kfar Aza, guided by Dr.
Read more