Students to Face the Challenge of Artificial Intelligence

In a viral video from last year, Ukrainian President Zelensky called upon his troops to lay down their arms and surrender. The clip might have changed history, but it was quickly exposed as an AI-generated fake. As was an image of former President Trump scuffling with police, and a litany of other false content involving celebrities. For better or for worse, artificial intelligence is here to stay.

At Sapir, we know that tomorrow’s leaders must learn to use this technology for good while defending against those who would exploit it with malevolent intent. Now, first-year Communications students at Sapir will take a mandatory course in digital literacy and AI to prepare them for the brave new world unfolding before our eyes.

Liron Drezner, an expert in communication and marketing, will train them to use advanced AI tools, while sociologist Dr. Omer Keinan will lecture on critical thinking and the ethical aspects of artificial intelligence, fostering responsible and active digital citizenship. It’s another example of how Sapir combines cutting-edge theoretical and practical instruction to prepare Israeli society for the challenges ahead.