ד"ר מוטי גיגי

Dr. Moti Gigi
Chair, Communications Department
Email: motig@sapir.ac.il

Communication does not happen in a vacuum. To create intelligent and effective communications, one must know the nature of the relationships between the communicator and consumer−as well as the contexts and platforms that operate and transmit the message.

Sapir' Communications Department's rigorous academic studies explore current theory and research while examining contemporary communication’s channels and methods. This dynamic approach enables students to consume and examine media critically, to understand the complex manipulations behind advertising and gain effective digital media tools and strategies.

Our innovative program specializes in digital media, journalism, radio, TV, marketing, advertising and public relations. With a focus on complex and emerging media markets, we offer students the skillset to work in evolving multi-channel options. In addition, we operate two Double Major BA degree tracks in collaboration with the Multidisciplinary Studies and Technological Marketing Departments.

Students participate in high-level courses and choose specializations in the following tracks:

Taught by leading expert journalists, this specialization track provides the training and skills for work in the rapidly changing media markets. Students gain excellent skills in research, writing, editing, broadcasting, and reporting in diverse and emerging formats. Operating their own news website, students create and edit print and video, offering practical training for a future in 21st century journalism. They gain valuable experience working and studying in Israel's Gaza border region; gaining expertise in local and geopolitical issues in an ongoing complicated security situation.

Our Radio Program targets students that love breathe and live 'radio'. Offering practical training in presenting and reporting; content and music editing; research and production of live broadcasts and scripted podcasts. Students operate Sapir College's radio station 'Kol HaNegev' 106.4 FM (Voice of the Negev). They learn by doing, working as presenters, producers, editors and technicians as well as running the station’s website and social networks. Radio Kol HaNegev broadcasts to students and local residents. In times of conflict, students operate Radio Kol HaNegev as an emergency station with a unique and local point of view.

Radio Focus: Active social entrepreneurs, our students volunteer as mentors in a unique rehabilitation program called 'Radio Focus' run by the residents of the Ayalon Jail. Radio Focus, is a radio station managed by inmates, for inmates, broadcast throughout Israel's criminal corrections system.

Trains students for the marketing industry, from content producers, to social media managers and cross-platform campaigners. This unique track focuses on developing a creative and practice-based professional experience of website design and development, social media management, online and offline PR, campaign and media planning for digital design and storytelling. Practical workshops provide students with professional and technical skills to create significant content for current and future media platforms.

These unique new program offers graduates broader job opportunities than a single-discipline degree.

Sapir's Communications and Multidisciplinary Studies Departments' Joint Major BA Degree. This track offers a unique Behavioral Science Studies platform. Our program combines expanded psychology studies exploring individual personality and behaviors together with communication studies investigating sociological processes, focusing on human interaction with his/her environment. The double major concentrates on the connections between the insights from the field of psychology and the world of social networks and new media technology.

Sapir's Communications and Technological Marketing Departments' Double Major BA Degree
Digital Marketing is a dynamic rapidly changing discipline that often requires a combination of expertise in both communications and digital platforms.  Our program combines the best of both fields. The joint major offers high-level courses in marketing, business and advanced digital marketing technologies together with communications theory and practice applicable to creating the best digital marketing tools.

Graduates are in high demand in a variety of fields such as, marketing and advertising, media consultancy and PR agencies; online and print media, radio & television, digital & website design, content management and corporate communications. Many of our alumni are key industry professionals in leading Israeli media outlets, advertising and PR agencies.