Shira Peleg

The branding I created is based on a trilingual typographic approach that gives equal visibility to Hebrew, Arabic, and English, as well as on the phrase “making the most out of the least.” Visually, the identity draws inspiration from a raw, local aesthetic, using a minimalist spray-paint technique. This choice reflects both the festival’s local character and its creative use of space and materials- turning limitations into a design language that is resourceful, local, and simple.