Proposed Course (under development)

Proposed Course Name: "Start Your Start-Up" - Lessons from the Israeli Innov-nation
Dr. Hanan Maoz
Prof. Omri Yadlin
Prof. Avi Besser

Basic Information

Course Subject: Business and Management

Proposed Name: "Start Your Start-Up" - Lessons from Israeli Innov-nation

About the Course:
"The Start Your Startup" course is designed to provide participants with essential tools for initiating and running a Startup and with insights from Israeli Academicians, Entrepreneurs, Angels, Lawyers and Venture Capitals, that play a significant role in the Israeli Startup scene. If you are looking for an opportunity to improve your knowledge base and build a repertoire of startup success story, don’t miss this unique and innovative course.
Extended Introductory:

  • The course topics selection is varied from business and management fields, and balanced with learning breadths (concepts), and practical depths (special off-campus video series, practical exercises). Many short case studies from the Israeli Start-up Scene are brocaded along the course to
  • reflect real success or failure testimonials stories.
  • Students will learn to passionate their idea, prepare for changes, manage opportunities, take risks, plan the best and prepare for the worst, build swat teams, clarify goals and build trust with their stakeholders.
  • All learning outcomes are tangible and aimed at providing the learner with a sophisticated cookbook to initiate and grow his own new venture.

Course level (introductory/...):
Course level: "Intermediate"
The course is targeted to an "Intermediate Level Learners" or experienced

  • Students who have completed the first year obligations in academy, but not limited to)
  • Learners with basic knowledge or experience in business, marketing and finance concepts.

Syllabus and synopsis

  1.  Ideation
    Start your ideation journey through understanding the global ecosystems for start-ups. Comprehend the international scenarios and business clusters landscapes. Identify sources for shaping ideas, opportunities, resources, influencers and sources for impactful entrepreneurship. Adopt the start-ups jargon and unique glossary to support your "big Idea" creation.
  2. Lean Launchpad for Startups
    Follow the creative methodology called the “lean start-up” - which favors experimentation overelaborated planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.
  3. "Leading ENTREPRENEURS" Speaker Series 1
    Israeli leading speakers on Success and Failure Unique! 10 short video-case-studies featuring REAL ENTREPRENEURS, from the Israeli Start-up Scene who share real success or failure testimonials stories, driven by business wisdom and useful experiences.
  4. Technology Entrepreneurship (Prototype)
    Learn to integrate multi views of engineers, scientists, technologists, potential customers and business specialists with your technology design, development and deployment models. Understand the importance of technology project and program management, and experience the value of system integration of technology when building new products and services.
    Sub-session: Social Entrepreneurship (Partnership)
    Be familiar with social entrepreneurship arena to generate a valuable social impact. Adopt competitive design techniques to sustain social services through innovative growth and smart network approaches.
  5. Product Design
    Learn the minimum viable product (MVP) methods for 'product development' by using creative design methodology that focuses on continual product iteration and refinement - based on early customer involvement and feedback.
  6. "Corporate Incubators" Speaker Series 2
    Israeli leading speakers on Opportunity Realization
    Unique! 10 short video-case-studies from LEADING CORPOPRATE INCUBATORS, active in the Israeli Startup Scene, who share real R&D testimonials stories, driven by business models and marketing leaders.
  7. Finance Sourcing and Relationship
    Ensuring Global Finance Access and Innovative Competitive Position through Effective Strategies for Finance Sourcing and Partnerships. Realize the unique relationship among investors, lawyers, bankers and entrepreneurs, and strategize your financing plan ahead.
  8. Market Analysis and Consumer Behavior
    Acquire market data to improve business decision-making, product validation, customer early engagement, and mechanism to enhance value creation through customer relations.
  9. "Angels Crest" Speaker Series 3
    Israelis leading speaking on Fund Raising
    Unique! 10 short video-case-studies from LEADING ANGELS, active in the Israeli Start-up Scene, who share real exploration and investment testimonials stories, driven by screening models and useful experiences.
  10. Team and Stakeholders Building
    Learn to focus on your core team, structure and competencies. Realize the value of a lean, cohesive organizational structure which keep capability for change. Understand the importance of your future
    Board of Directors (BOD), and ensemble a smart and leading team of Advisory Members.
  11. Long-lasting enterprise or Exit on the Highway
    Strategize plans for creating a lasting startup success. Whether through building great enterprise which is able to foster rising operations and who are well prepared and eager to meet the competition yet-tocome challenges. Or, through
  12. "Venture Capitals" Speaker Series 4
    Israel leading venture capital speakers on mutual trust between investors and entrepreneurs
    Unique! 10 short video-case-studies from LEADING VENTURE-CAPITAL FIRMS, active in the Israeli Start-up Scene, who share real global growth testimonials stories, driven by smart money and creative leadership.
  13. My Startup Launchpad – Course Summary
    Crystalizing all lessons tracks into one coherent workbook and cookbook to start your new startup. Fasten your seat-belt and be ready to take off.


Dr. Hanan Maoz, Sapir College, Main Course Lecturer
Dr. Hanan Maoz is a lecturer in Sapir College in the Technology-Marketing Department. Dr. Maoz is leading the ERASMUS+ international projects operations in Sapir College with wide range of education initiatives and services for students, lecturers and the community surround.
His main academic research focuses on Management of Entrepreneurship in ICT, including applied research in Entrepreneurship, Enterprise Applications, Cloud Computing, Software Investments and ICT for Education. During the past few years, Dr. Maoz initiated few Industry-Academic-Circles in Israel and in Europe, to build new international curricula and research, based on constructivist approaches with Distance-Learning activities.
Dr. Maoz earned his Ph.D. in Industrial Engineering and Management from Ben-Gurion University of the Negev in Israel; an MBA in Finance and a M.Sc. in Information Technologies, both from Tel-Aviv University in Israel.
Previously, Dr. Maoz worked in AudioCodes Inc. (NASDAC: AUDC) as a Vice President of Business Operations and a CEO of Natural Speech Communication Ltd. Dr Maoz has vast experience of more than 15 years in the software industry at Oracle Corp. (NASDAC: ORCL) and Lotus Development (IBM Subsidiary) in a variety of executive positions.

Prof. Omri Yadlin, President, Sapir College, Course Lecturer

Prof. Avi Besser, Executive Vice President for Academic Affairs, Sapir College, Course Lecturer

Length, efforts (hours/week) and starting date
Possible Starting Date: 01-March-2017.
Educational Academic Points (Sapir, Israeli System): Two (2) Academic Points (Credits).
ECTS (European Academic Credits) equivalent: Four (4) ECTS.
USA Academic Credits equivalent: Two (2) Academic Points (Credits).
Academic Length: 1 Semester, 26 Academic Hours.
Comment on Sapir Policy:
Value of Credits 1 credit point equals 1 Semester hours and is equivalent to 13 hours. Each academic
hour is composed of 50 minutes. Accordingly, a 1 credit class will meet for a total of 650 minutes.
A class of 2 credit points equals 26 academic hours, i.e. 1,300 minutes.

Some indications on your HEI's international standing in general, and in the proposed course field in particular
1. Sapir Academic Departments are working together during the past 3 years, on building uniquecurricula in the areas of Creative Design, Innovation and Entrepreneurship. Among them areTechnology Marketing, Computer Science, Industrial Management, Economics, Laws, and Human Resources. This unique pedagogic mutual efforts and partnership, led by the Sapir's academic pedagogic committee, fueled the initiation of "Start Your Start-up" MOOC enabled course.
2. Sapir College leveraged more than ten (10) international EU Grants, won and earned during 2011-2016, to formulate academic programs which focus on "Internationalization of the Curricula". These initiatives support strict modern methodologies and worldwide lesson learned. The vast knowledge created with international curricula building has been inserted within the development process of the new offered course.
3. One of Sapir College core value is to enable better "Employability" to its students and alumni, and hence, we emphasizing on building unique curricula, which will be well balanced between rigorous academic requirements and practical aspects for practitioners. This innovative balance was shaped and polished during the past few years and yielded with true, useful insights on brining valuable and attractive courses for national and international students.
4. Sapir is committed to strategically keep building an international curriculum, which support its international presence, promote value of excellence and employability to its students, and support academic excellence as a leading HEI in Israel.

Rationale for the course's attractiveness for international students (in general and whether it leverages Israel's relative strengths)
"Start Your Start-up" course empowers participants with the ability to envision and build a new creative venture through adopting both perspectives of an entrepreneur and a business investor. The course design helps to aspire new entrepreneurs in developing great ideas into great companies by focusing on learning two key skills: how to use lean business methods to formulate each part of a business creation, and how to properly evaluate whether there is a real traction power for growth and competiveness.
The course unique academic proposition stands on presenting 40 REAL TESTEMONIALS from the Silicon Valley of the Israeli Start Up Nation Scenes. It is achieved by including Speaker Series from 40 leading entrepreneurs, Innovative-Enterprises, Leading-Angels, and VCs in Israel, to cover top issues in starting one's owned startup.
From ideation process and evolvement during the early stages of a startup, and through raising money, selecting the right team, and up to practical growth strategies – the course provides the student with many lessons learned from the Israeli Innovation experience and transform it into a learning assets for its participants.
And finally, the course is great for potential entrepreneurs a useful and nifty certification after completion.

Indications for the instructor's academic stature and teaching skills
Dr. Hanan Maoz – Entrepreneur, Practical Engineer with 20 years of experience in applied research and Entrepreneurship, Vast knowledge in Technology Business Initiatives.
Prof. Omri Yadlin – Expert. Laws and Economics, Funds Raising, Finance Strategy.
Prof. Avi Besser – Expert. Strategic Relationship Management, Teams Management and Groups Dynamics.

The nature of the proposed course with respect to the edX MOOC development Checklist
Sapir is committed to fully align with all instructions, and believe it would adopt not only the minimal requirements but also implement the complementary best practices checklist. It is doable, and we have the capability to align with this rigorous demand.

Digital aspects of the course
Course General Structure

  • 13 sections of 1.5 hours each.
  • Each Section has 10 videos of 6 minutes each (total 780 minutes of video lessons)
  • Each Section has 2 short knowledge quizzes for self-assessment.
  • Each Section has 1 practical exercise covering the subject matter.
  • Each Section will have animation to present the conceptual thinking tool associated with the subject matter.
  • Learner feedback and badging system will be in cooperated in each sections
  • Forums and discussion among learners will be supported and encouraged.

Proposed partners in designing the technical-pedagogic aspects of the course and in producing the course
1. Mofet institution, Israel
2. Politecnico di Milano (POLIMI, Italy) with which Sapir Academic College has formal EU partnership.